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n today’s world, sustainability is a ‘must’ for all of us. Growing population and the limited resources have become the major problems of the world. We need to protect our environment for the next generation’s well being.

First of all, thanks to Greenpeace for launching the Detox Campaign and for challenging the major clothing brands to eliminate all releases of hazardous chemicals from their products. Also, thanks to the ZDHC (Zero Discharge of Hazardous Chemicals) Consciousness Raising Seminar which was held with the association of H&M, Levi’s and M&S at Tekirdag, Turkey. It was an efficient collaboration between the clothing brands and their suppliers. The aim was to raise awareness on 11 Hazardous Chemicals which should be eliminated in production. Many laboratory managers and production managers were there in order to brain storm for a toxic-free future. As Denimer, we hope this awakening will end up with good results on overcoming the environmental pollution.

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